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17:45 · the promise — the standard set before demand

The restaurant exists before the restaurant exists.

We create restaurants and bars from first decision to opening night — feasibility, concept, brand, HACCP-ready design, fit-out oversight, licensing coordination, recruitment, operating systems and launch, managed as one connected development mandate.

  1. Feasibility envelope

    Revenue model · CAPEX / OPEX · break-even · sensitivity — the go / revise / stop decision before design spend.

  2. Plan, zoning & kitchen flow

    The service line proven on paper: Receiving → Storage → Preparation → Pass → Service, with raw/cooked separation designed in.

  3. Completed room + operating readout

    The room opens with its controls running — covers, labour and yield read daily from day one.

  4. Held as one programme

    Civil · MEP · Licensing · Recruitment · SOP — thin disciplines coordinated inside the mandate, never bought separately and reconciled by hope.

GGB development framework — the method drawn, not a venue photographed. Categories only; project numbers publish from the documented record when verified.

  • Feasibility done by the broker selling the site — or not done at all.
  • Concept, kitchen design and licensing developed by parties who never meet.
  • A BOQ nobody owns, priced against drawings nobody coordinated.
  • Recruitment starting after handover; training starting after opening.
  • An opening date set by the lease, not by readiness.

None of these is exotic — each is what happens when commercial, design, statutory, construction and people decisions are bought separately and coordinated by hope. The mandate exists to hold them as one system — complete restaurant setup, with one party accountable to the owner for the whole line.

The Restaurant Genesis system

One brief. Seven connected workstreams. One opening-ready asset.

Commercial, design, compliance, construction, people and launch decisions are not independent services — each one controls a risk the next one inherits. Select a workstream to read what it delivers, the risk it controls and the decision it creates.

The Restaurant Genesis system: one owner brief — capital, site and intent — enters seven connected workstreams: Commercial Truth, Concept and Brand, Site and Approvals, Design and Engineering, Build and Procurement, People and Operations, and Launch and Growth. All seven converge into one opening-ready restaurant or bar, with onward branches to stabilise, transform or scale the operation. Select a workstream to read its deliverables, the risk it controls and the decision it creates.

GGB development framework — the operating graph of the mandate, drawn; artefact slots publish from the documented record only when verified.

01

Commercial Truth

Feasibility, investment model, market demand, sensitivity and a go / revise / stop recommendation.

The client receives

  • Approved project brief and governance charter
  • Market and demand study — catchment, occasions, competition, pricing
  • Feasibility and investment case — revenue model, CAPEX, OPEX, working capital, break-even, payback, sensitivity
  • Site and lease due-diligence record

Risk controlled

Capital committed to the wrong concept, site or investment case before the evidence exists.

Decision created

Go / revise / stop — taken on a modelled investment case, not on optimism.

Depends on

Nothing upstream — this is where the mandate begins.

GGB's role

Feasibility architecture, the investment model and the honest go / revise / stop read — owner-side, evidence-first.

The licensed specialists

Formal valuations and legal opinions, where the file needs them, from the licensed professionals who issue them.

Owner approval gate

Go / revise / stop — Capital committed only on a modelled investment case (workstream 01).

This stage consumes

  • The owner’s brief and ambition
  • The capital position and appetite
  • Market intent — city, guest, occasion

Runs standalone as

Feasibility & Investment Case

Artefact

Redacted feasibility model with sensitivity table — see the published evidence

02

Concept + Brand

Positioning, format, theme, guest journey, menu proposition, identity and experience.

The client receives

  • Concept platform — cuisine or beverage format, target guest, positioning, service model
  • Theme and guest-experience blueprint — arrival, atmosphere, service cues, recovery moments
  • Complete brand system — identity, tone, signage, uniforms, menu design
  • Commercial menu and recipe architecture — yields, portions, food cost, contribution margin

Risk controlled

A concept that cannot be priced, staffed or differentiated once it meets a real market.

Decision created

The concept, brand and menu the venue commits capital to.

Depends on

01 Commercial Truth

GGB's role

Concept platform, commercial menu architecture and the brand system as production-ready files.

The licensed specialists

Trademark and IP filings through counsel; the marks belong to the owner from day one.

Owner approval gate

Concept & menu sign-off — The venue commits to something priceable, staffable and distinct (02).

This stage consumes

  • The approved investment case (01)
  • The demand study’s guest and occasion read

Runs standalone as

Concept, Brand & Menu

Artefact

Concept and menu development records — see the published evidence

03

Site + Approvals

Site viability, lease risk, authority path, activity permissions and specialist coordination.

The client receives

  • Site viability and risk record — footfall, access, services, landlord constraints
  • Approval pathway and tracker — entity, municipality, food authority, fire, signage
  • Jurisdiction-specific compliance plan for licensed activities, coordinated with legal specialists

Risk controlled

Lease and licensing surprises surfacing after capital is committed.

Decision created

Site and authority path confirmed before design spend starts.

Depends on

01 Commercial Truth

GGB's role

The rent-to-revenue filter, lease due diligence and the licensing route read and sequenced — owner-side coordination throughout.

The licensed specialists

Authority applications and statutory submissions run through the licensed channels — PRO, legal counsel and the authorities themselves.

Owner approval gate

Site & authority confirmation — Lease and licensing surprises surfaced before design spend (03).

This stage consumes

  • The investment case’s rent envelope (01)
  • The concept’s spatial and licence demands (02)

Runs standalone as

Site & Lease Due Diligence

Artefact

Approval pathway tracker extract — see the published evidence

04

Design + Engineering

FOH, HACCP kitchen, bar, civil, MEP, fire, lighting, acoustics, IT and a coordinated BOQ.

The client receives

  • Approved spatial programme — seating mix, circulation, revenue density
  • HACCP-ready commercial kitchen layout and bar flow — receiving to pass, raw/cooked separation, cold chain, waste
  • Coordinated design and engineering packages — civil works, restaurant kitchen MEP, fire/life safety, lighting, acoustics, IT
  • Equipment and finish schedules

Risk controlled

An uncoordinated design that resurfaces as cost, delay and food-safety failure on site.

Decision created

The design package construction is priced and built against.

GGB's role

Kitchen flow from the menu out, the equipment schedule, the MEP coordination brief and one coordinated design freeze.

The licensed specialists

Statutory design sign-off and all licensed engineering — the architects and engineers of record hold their own stamps.

Owner approval gate

Design package approval — Construction priced against a coordinated, HACCP-ready package (04).

This stage consumes

  • The committed concept and menu (02)
  • The confirmed site and authority path (03)

Runs standalone as

HACCP Kitchen Design

Artefact

HACCP kitchen flow plan, redacted — see the published evidence

05

Build + Procurement

Tendering, contracts, procurement, fit-out control, QA/QC, commissioning and handover.

The client receives

  • BOQ, tender pack and value-engineering record — a defensible cost and award basis
  • Controlled procurement system — vendor qualification, long-lead items, payment milestones, change control
  • Owner-side fit-out oversight — programme, site reports, QA/QC, variation control, risk escalation
  • Testing, commissioning and operationally-ready handover

Risk controlled

Uncontrolled cost, variation and programme drift during fit-out.

Decision created

Award, variations and handover acceptance — each taken on documented evidence.

GGB's role

The restaurant BOQ as a control instrument, tender discipline, variation control — owner-side restaurant project management through the build.

The licensed specialists

The contractors execute; the engineers of record supervise — GGB holds the owner’s interest between them.

Owner approval gate

Award & variation control — Cost and programme held through fit-out on documented evidence (05).

This stage consumes

  • The approved, coordinated design package (04)

Runs standalone as

Fit-Out Project Management

Artefact

BOQ and tender comparison extract — see the published evidence

06

People + Operations

Organisation, recruitment, training, SOPs, manuals, technology, controls and KPIs.

The client receives

  • Staffed organisation — structure, manpower model, recruitment plan, practical trials
  • Opening-capable team — induction, food safety, service, cash and leadership training
  • Complete operating library — the operations manual, the quality manual and SOPs across kitchen, bar, service, cash, stock and safety
  • Integrated technology stack and management operating rhythm — daily flash to weekly trade review

Risk controlled

Opening with a team and systems that cannot hold the standard past the first week.

Decision created

The operating system the venue runs on — before the first guest, not after.

Depends on

02 Concept + Brand

GGB's role

Recruitment architecture, training waves, SOPs and the operating controls — installed before the first guest.

The licensed specialists

Work authorisation and immigration processing through the licensed channels; employment counsel where the market requires it.

Owner approval gate

Operating-system acceptance — Team, SOPs, technology and controls proven before the first guest (06).

This stage consumes

  • The concept’s service model (02)
  • The build programme’s readiness dates (05)

Runs standalone as

Recruitment & Training Systems

Artefact

SOP page and training matrix extract — see the published evidence

07

Launch + Growth

Readiness, soft opening, launch marketing, stabilisation, optimisation and scale options.

The client receives

  • Opening-readiness certificate — integrated tracker, inspections, mock service, staff sign-off
  • Demand-generation system — channels, reservations, partnerships, local discovery
  • Controlled soft opening and launch — live issue and decision log
  • Stable early operation — live P&L, menu engineering, labour tuning, guest recovery

Risk controlled

A launch that burns demand before the operation can hold it.

Decision created

Open / hold — read from the readiness tracker, not the calendar.

GGB's role

The readiness register, rehearsal under load and the open / hold call made on evidence.

The licensed specialists

Final authority inspections and certifications — the authorities decide; the file is ready for them.

Owner approval gate

Open / hold — Opening night called from the readiness tracker, not the calendar (07).

This stage consumes

  • The commissioned venue (05)
  • The trained, systemised team (06)

Runs standalone as

Pre-Opening & Launch

Artefact

Opening-readiness tracker extract — see the published evidence

1 · Which market?

Two minutes · seven reads · a development pathway you can keep.

GGB delivers directly

Investment coordination, concept, operational design input, project governance, procurement oversight, people, manuals, readiness, launch and performance control — as contracted.

GGB coordinates as owner’s representative

Architects, engineers, contractors, authority specialists and vendors — independent owner-side oversight of cost, programme, quality, risk and decisions.

Licensed specialists deliver

Legal opinions, statutory design, calculations, seals and submissions, and regulated engineering — always with appropriately licensed professionals within their appointment.

Sequence over speed. Gates over dates.

Every project runs the same spine — brief → truth → concept → site → design → build → people → launch — but the calendar belongs to YOUR site, YOUR authority path and YOUR format. GGB publishes no generic timeline because a generic timeline is the first lie of this industry. What you get instead: a master programme built for the project at mandate, and decision gates that hold it.

  • Go / revise / stop Capital committed only on a modelled investment case (workstream 01).
  • Concept & menu sign-off The venue commits to something priceable, staffable and distinct (02).
  • Site & authority confirmation Lease and licensing surprises surfaced before design spend (03).
  • Design package approval Construction priced against a coordinated, HACCP-ready package (04).
  • Award & variation control Cost and programme held through fit-out on documented evidence (05).
  • Operating-system acceptance Team, SOPs, technology and controls proven before the first guest (06).
  • Open / hold Opening night called from the readiness tracker, not the calendar (07).

The development record publishes in the public evidence vault: verified project dossiers, source-derived programmes, BOQ structures, procurement comparisons and operating-control registers — every piece register-traced and redacted where confidentiality requires; nothing here is decorated with imaginary work.

The evidence vault

Published case

Parco Group — the consented, named operating-turnaround case: multi-brand group, documented recovery, verified figures.

Read the Parco case

Before the first guest arrives, we engineer every decision they will never see — until the entire restaurant performs as one.

Conceptual scene — an empty restaurant shell at dusk, survey lines beginning to trace across the concrete floor
Conceptual GGB brand film — a designed image, never client footage
Conceptual scene — an empty restaurant shell at dusk, survey lines beginning to trace across the concrete floor
Conceptual GGB brand image 01 · The shell — and the first decisions, forming
Conceptual scene — the same space as an engineering x-ray, golden MEP lines and equipment positions glowing beneath the surfaces
Conceptual GGB brand image 02 · Every system engineered beneath the surfaces
Conceptual scene — the finished dining room on opening night, one plate waiting at the glowing kitchen pass
Conceptual GGB brand image 03 · Lights rise · doors open · the first plate crosses the pass

First decision to opening night. — The film is a conceptual GGB brand piece, generated and labelled as such; the venues in the evidence dossiers are documented separately, with their provenance stated.

For investors, developers & hotel owners

Read this as turnkey restaurant setup run as an asset-creation mandate, not a consulting engagement: a modelled investment case before capital commits, execution control through BOQ and variation discipline, governance gates at every irreversible decision, and an evidence trail — programme records, approval milestones, readiness registers — an investment committee can audit. Hotel restaurant development and landlord asset activation run under the same governance, with statutory work held by the licensed professionals it belongs to.

Put a project in front of the founder — the qualified application

Built for committed capital.

The mandate fits capital-backed founders, groups launching a new concept, developers and landlords, hotel asset owners commissioning hotel restaurant development, and international brands entering the GCC. Formats: restaurant · bar & lounge · café · qsr · cloud kitchen · food hall · hotel f&b · entertainment f&b.

Minimum readiness: funding secured or being finalised, decision authority at the table, and a real appetite for evidence. The application states your route honestly — including "too early".

Feasibility & Investment Case — the entry
From AED 45,000 indicative — scoped per project
Development mandate — concept to open
From AED 150,000 indicative — scoped per engagement

Owner's-representative retainers, pre-opening mandates and scale engagements are scoped on the project-fit call and priced in writing before any commitment.

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