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17:45 · the promise — the standard set before demand

The restaurant exists before the restaurant exists.

We create restaurants and bars from first decision to opening night — feasibility, concept, brand, HACCP-ready design, fit-out oversight, licensing coordination, recruitment, operating systems and launch, managed as one connected development mandate.

  1. Feasibility envelope

    Revenue model · CAPEX / OPEX · break-even · sensitivity — the go / revise / stop decision before design spend.

  2. Plan, zoning & kitchen flow

    The service line proven on paper: Receiving → Storage → Preparation → Pass → Service, with raw/cooked separation designed in.

  3. Completed room + operating readout

    The room opens with its controls running — covers, labour and yield read daily from day one.

  4. Held as one programme

    Civil · MEP · Licensing · Recruitment · SOP — thin disciplines coordinated inside the mandate, never bought separately and reconciled by hope.

GGB development framework — the method drawn, not a venue photographed. Categories only; project numbers publish from the proof vault when verified.

  • Feasibility done by the broker selling the site — or not done at all.
  • Concept, kitchen design and licensing developed by parties who never meet.
  • A BOQ nobody owns, priced against drawings nobody coordinated.
  • Recruitment starting after handover; training starting after opening.
  • An opening date set by the lease, not by readiness.

None of these is exotic — each is what happens when commercial, design, statutory, construction and people decisions are bought separately and coordinated by hope. The mandate exists to hold them as one system, with one party accountable to the owner for the whole line.

The Restaurant Genesis system

One brief. Seven connected workstreams. One opening-ready asset.

Commercial, design, compliance, construction, people and launch decisions are not independent services — each one controls a risk the next one inherits. Select a workstream to read what it delivers, the risk it controls and the decision it creates.

The Restaurant Genesis system: one owner brief — capital, site and intent — enters seven connected workstreams: Commercial Truth, Concept and Brand, Site and Approvals, Design and Engineering, Build and Procurement, People and Operations, and Launch and Growth. All seven converge into one opening-ready restaurant or bar, with onward branches to stabilise, transform or scale the operation. Select a workstream to read its deliverables, the risk it controls and the decision it creates.

GGB development framework — the operating graph of the mandate, drawn; artefact slots publish from the proof vault only when verified.

01

Commercial Truth

Feasibility, investment model, market demand, sensitivity and a go / revise / stop recommendation.

The client receives

  • Approved project brief and governance charter
  • Market and demand study — catchment, occasions, competition, pricing
  • Feasibility and investment case — revenue model, CAPEX, OPEX, working capital, break-even, payback, sensitivity
  • Site and lease due-diligence record

Risk controlled

Capital committed to the wrong concept, site or investment case before the evidence exists.

Decision created

Go / revise / stop — taken on a modelled investment case, not on optimism.

Artefact

artefact in verification — proof vault Redacted feasibility model with sensitivity table

02

Concept + Brand

Positioning, format, theme, guest journey, menu proposition, identity and experience.

The client receives

  • Concept platform — cuisine or beverage format, target guest, positioning, service model
  • Theme and guest-experience blueprint — arrival, atmosphere, service cues, recovery moments
  • Complete brand system — identity, tone, signage, uniforms, menu design
  • Commercial menu and recipe architecture — yields, portions, food cost, contribution margin

Risk controlled

A concept that cannot be priced, staffed or differentiated once it meets a real market.

Decision created

The concept, brand and menu the venue commits capital to.

Artefact

artefact in verification — proof vault Concept and menu development records

03

Site + Approvals

Site viability, lease risk, authority path, activity permissions and specialist coordination.

The client receives

  • Site viability and risk record — footfall, access, services, landlord constraints
  • Approval pathway and tracker — entity, municipality, food authority, fire, signage
  • Jurisdiction-specific compliance plan for licensed activities, coordinated with legal specialists

Risk controlled

Lease and licensing surprises surfacing after capital is committed.

Decision created

Site and authority path confirmed before design spend starts.

Artefact

artefact in verification — proof vault Approval pathway tracker extract

04

Design + Engineering

FOH, HACCP kitchen, bar, civil, MEP, fire, lighting, acoustics, IT and a coordinated BOQ.

The client receives

  • Approved spatial programme — seating mix, circulation, revenue density
  • HACCP-ready kitchen and bar flow — receiving to pass, raw/cooked separation, cold chain, waste
  • Coordinated design and engineering packages — civil, MEP, fire/life safety, lighting, acoustics, IT
  • Equipment and finish schedules

Risk controlled

An uncoordinated design that resurfaces as cost, delay and food-safety failure on site.

Decision created

The design package construction is priced and built against.

Artefact

artefact in verification — proof vault HACCP kitchen flow plan, redacted

05

Build + Procurement

Tendering, contracts, procurement, fit-out control, QA/QC, commissioning and handover.

The client receives

  • BOQ, tender pack and value-engineering record — a defensible cost and award basis
  • Controlled procurement system — vendor qualification, long-lead items, payment milestones, change control
  • Owner-side fit-out oversight — programme, site reports, QA/QC, variation control, risk escalation
  • Testing, commissioning and operationally-ready handover

Risk controlled

Uncontrolled cost, variation and programme drift during fit-out.

Decision created

Award, variations and handover acceptance — each taken on documented evidence.

Artefact

artefact in verification — proof vault BOQ and tender comparison extract

06

People + Operations

Organisation, recruitment, training, SOPs, manuals, technology, controls and KPIs.

The client receives

  • Staffed organisation — structure, manpower model, recruitment plan, practical trials
  • Opening-capable team — induction, food safety, service, cash and leadership training
  • Complete operating library — SOPs and manuals across kitchen, bar, service, cash, stock and safety
  • Integrated technology stack and management operating rhythm — daily flash to weekly trade review

Risk controlled

Opening with a team and systems that cannot hold the standard past the first week.

Decision created

The operating system the venue runs on — before the first guest, not after.

Artefact

artefact in verification — proof vault SOP page and training matrix extract

07

Launch + Growth

Readiness, soft opening, launch marketing, stabilisation, optimisation and scale options.

The client receives

  • Opening-readiness certificate — integrated tracker, inspections, mock service, staff sign-off
  • Demand-generation system — channels, reservations, partnerships, local discovery
  • Controlled soft opening and launch — live issue and decision log
  • Stable early operation — live P&L, menu engineering, labour tuning, guest recovery

Risk controlled

A launch that burns demand before the operation can hold it.

Decision created

Open / hold — read from the readiness tracker, not the calendar.

Artefact

artefact in verification — proof vault Opening-readiness tracker extract

GGB delivers directly

Investment coordination, concept, operational design input, project governance, procurement oversight, people, manuals, readiness, launch and performance control — as contracted.

GGB coordinates as owner’s representative

Architects, engineers, contractors, authority specialists and vendors — independent owner-side oversight of cost, programme, quality, risk and decisions.

Licensed specialists deliver

Legal opinions, statutory design, calculations, seals and submissions, and regulated engineering — always with appropriately licensed professionals within their appointment.

Sequence over speed. Gates over dates.

Every project runs the same spine — brief → truth → concept → site → design → build → people → launch — but the calendar belongs to YOUR site, YOUR authority path and YOUR format. GGB publishes no generic timeline because a generic timeline is the first lie of this industry. What you get instead: a master programme built for the project at mandate, and decision gates that hold it.

  • Go / revise / stop Capital committed only on a modelled investment case (workstream 01).
  • Concept & menu sign-off The venue commits to something priceable, staffable and distinct (02).
  • Site & authority confirmation Lease and licensing surprises surfaced before design spend (03).
  • Design package approval Construction priced against a coordinated, HACCP-ready package (04).
  • Award & variation control Cost and programme held through fit-out on documented evidence (05).
  • Operating-system acceptance Team, SOPs, technology and controls proven before the first guest (06).
  • Open / hold Opening night called from the readiness tracker, not the calendar (07).

The development record — feasibility models, HACCP plan sets, BOQs, programmes, SOP libraries, training matrices, readiness trackers — is entering the public vault under verification and clearance. Until a dossier clears, its slot says so honestly; nothing here is decorated with imaginary work.

The work & the vault

Published case

Parco Group — the consented, named operating-turnaround case: multi-brand group, documented recovery, verified figures.

Read the Parco case

Built for committed capital.

The mandate fits capital-backed founders, groups launching a new concept, developers and landlords, hotel asset owners, and international brands entering the GCC. Formats: restaurant · bar & lounge · café · qsr · cloud kitchen · food hall · hotel f&b · entertainment f&b.

Minimum readiness: funding secured or being finalised, decision authority at the table, and a real appetite for evidence. The application states your route honestly — including "too early".

Feasibility & Investment Case — the entry
From AED 45,000 indicative — scoped per project
Development mandate — concept to open
From AED 150,000 indicative — scoped per engagement

Owner's-representative retainers, pre-opening mandates and scale engagements are scoped on the project-fit call and priced in writing before any commitment.

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