Parco Group
Multi-outlet restaurant group · Jebel Ali, Dubai
44% 29%
AED 6,000 AED 14,000
At Parco Group's Jebel Ali operation, food cost was running at 44% — margin lost on every cover. Over a 120-day reset, GGB rebuilt purchasing, portioning, menu pricing and waste control and brought food cost to 29%. With margin under control, the focus moved to the top line: across nine months, average daily sales rose from AED 6,000 to AED 14,000 — the same kitchen and team, under disciplined P&L control.
Abdul Haseeb
Executive Director, Parco Group