GGB 01
Market & demand study
Catchment, consumer segments, dining occasions, dayparts, competition, supply gaps, pricing context and channel demand — evidence of market fit, or the honest absence of it.
The paid entry · Restaurant Genesis workstream 01
Prove the investment before the investment.
The most expensive sentence in hospitality is "we'll figure it out after we sign." The Feasibility & Investment Case puts a modelled decision in front of your capital: market, revenue, cost, sensitivity, site — ending in go, revise, or stop.
From AED 45,000 indicative — scoped per project
What the engagement producessix deliverables · one decision
02
Revenue model
Covers, average spend, seat productivity and channel mix, modelled per daypart against the site and format you are actually considering.
03
Investment case
CAPEX, OPEX, working capital, projected P&L, break-even, payback and ROI — with a sensitivity table that shows what happens when reality lands 10–20% off plan.
04
Site & lease read
Footfall, visibility, access, service access, utilities headroom, rent logic and landlord constraints — the site risks read BEFORE the lease binds; lease legal review coordinated with your lawyer.
05
Risk register
The named risks of THIS project — approvals, site, cost, people, timing — each with its control and its owner.
06
The decision meeting
Go / revise / stop, recommended in writing and argued to your face. The deliverable is the decision, not a binder.
- Not a lease legal opinion — that stays with your lawyer, coordinated by GGB.
- Not statutory design or engineering — licensed professionals within their appointment.
- Not a promise the answer is "go" — a stop that saves the capital IS the product working.
A "go" flows straight into the full Restaurant Genesis mandate — concept, design, build, people, launch — with the feasibility work carried forward, never repeated. A "revise" reshapes the project while it is still cheap to reshape. A "stop" is capital saved and honestly said.
Start with the qualification application