GGB 01
Market & demand study
Catchment, consumer segments, dining occasions, dayparts, competition, supply gaps, pricing context and channel demand — evidence of market fit, or the honest absence of it.
The paid entry · Restaurant Genesis workstream 01
Restaurant feasibility study, Dubai and the GCC: prove the investment before the investment.
The most expensive sentence in hospitality is "we'll figure it out after we sign." The Feasibility & Investment Case puts a modelled decision in front of your capital: market, revenue, cost, sensitivity, site — ending in go, revise, or stop.
From AED 45,000 indicative — scoped per project
Prefer to talk it through?Call +971 50 346 0478
The five-minute pre-checkreadiness, read honestly — answers carry into the application
Five minutes, on this device. Your answers leave this page only when you choose: send the brief (records your name and channel) or continue anonymously (records the assessment only — nothing that can reach you).
Named with consent · Arya Bhavan, Muscat — one turnkey system: a restaurant delivered as one connected development mandate, from feasibility to opening — the record a first-time builder can read in full. The record
Quick answers
What does a restaurant feasibility study in Dubai include?
A market and demand study, a revenue model by daypart, the investment case with break-even and payback, a site and lease read, a risk register, and a written go, revise or stop decision argued in person.
How much does a restaurant feasibility study cost in Dubai?
GGB’s study starts from AED 45,000 (indicative — scoped per project) for one concept on one site in one market. The fee moves with the number of sites, markets and formats, and a quotation follows the first conversation.
What do I need to bring to a feasibility study?
Your concept in your own words, the site or shortlist with the rent asked, the capital and the return you need, every quote you already hold, who will run the venue, and your market and licence intention.
What if the answer is stop?
Then the study has done its job. A stop that keeps your capital intact is the product working, and a revise reshapes the project while it is still cheap to change, before a lease binds you.
By P. Dayaparan, founder of GGB Consulting: 28+ years in hospitality leadership, PMP. Updated .
What the engagement producessix deliverables · one decision
02
Revenue model
Covers, average spend, seat productivity and channel mix, modelled per daypart against the site and format you are actually considering.
03
Investment case
CAPEX, OPEX, working capital, projected P&L, break-even, payback and ROI — with a sensitivity table that shows what happens when reality lands 10–20% off plan.
04
Site & lease read
Footfall, visibility, access, service access, utilities headroom, rent logic and landlord constraints — the site risks read BEFORE the lease binds; lease legal review coordinated with your lawyer.
05
Risk register
The named risks of THIS project — approvals, site, cost, people, timing — each with its control and its owner.
06
The decision meeting
Go / revise / stop, recommended in writing and argued to your face. The deliverable is the decision, not a binder.
What you bringsix inputs · anything real replaces an assumption
- 01
The concept, in your words
Format, cuisine, occasion, service model and the price point you have in mind — one page is enough; the study tests it, it does not write it.
- 02
The site, or the shortlist
The address or addresses under consideration, the rent asked and the lease terms on the table, the landlord’s fit-out conditions if you have them. No site yet is a valid answer; the study then reads the catchment you intend.
- 03
The capital and the return you need
How much you can commit, whether it is equity or borrowed, and the payback or return the money has to make. The decision is argued against your threshold, not a generic one.
- 04
Every figure you already hold
Contractor or kitchen quotes, supplier prices, competitor menus, a landlord’s guide, an operator’s offer — anything real replaces an assumption.
- 05
Who will run it
Your own team, an operator, a partner, a chef you have in mind — the operating model changes the labour line and the control question.
- 06
The market and the licence intention
Which emirate or market, mainland or free zone, licensed for alcohol or not — the licence pathway is part of the site economics, not an afterthought.
The methodseven steps in sequence — dates are scoped per project, never promised here
- 01
Market read
The catchment on the ground and in the data: who is there by daypart, what they already spend on, which formats are over-served and which are missing, what the competitors charge and how full they are.
- 02
Demand model
Covers and average spend per daypart and per channel — dine-in, delivery, events — built from the market read and the format, with the assumptions listed beside the numbers so you can argue with them.
- 03
Site economics
The rent tested against the modelled revenue and the published rent-to-revenue bands; utilities headroom, extraction, access and landlord conditions read for what they will cost; the licence pathway for that address confirmed as realistic or not.
- 04
CAPEX and OPEX
The capital plan — fit-out, kitchen, systems, pre-opening, working capital — and the operating cost lines the format carries: prime cost, occupancy, people, delivery commission, the controls. Real quotes replace assumptions wherever you hold them.
- 05
Break-even
The covers and average spend the venue needs to clear its costs, by daypart, against the demand model — the number that says whether the site can ever carry the rent.
- 06
Sensitivity
What happens when reality lands off plan: revenue 10–20% under, prime cost a few points over, opening three months late. The table shows where the project breaks and how much room it has.
- 07
The go / revise / stop decision
The recommendation in writing, argued to your face against your own return threshold: go into the full mandate, revise the project while it is cheap to revise, or stop and keep the capital.
- A written recommendation: go, revise or stop — with the reasons and what would have to change to move it.
- The modelled P&L with every assumption listed beside its number.
- The capital plan, break-even by daypart and the sensitivity table.
- The site read and the licence-pathway read for the address, packaged for your lawyer where the lease is concerned.
- The risk register — approvals, site, cost, people, timing — each with its control and its owner.
- On a "go": the brief the full Restaurant Genesis mandate starts from, with nothing repeated.
- One concept on one site or a short shortlist, in one market — the scope the anchor below is set against.
- Market read, demand model, site economics, CAPEX and OPEX, break-even, sensitivity and the decision meeting.
- Coordination of the lease findings with your lawyer, and of the licence-pathway read with your PRO where you use one.
Exclusions are listed below under what this is not. Anything outside the scope above — a second market, a portfolio of sites, a concept still to be written — is scoped and quoted on its own, never folded in silently.
The fee basisone anchor · scoped per project · no seats counted
Feasibility & Investment Case — the paid entry From AED 45,000 indicative — scoped per project
The figure is where a single-concept, single-site study starts; it moves with the number of sites, markets and formats in scope, and a quotation follows the first conversation rather than preceding it. Capacity is held at six full mandates per quarter, which is what lets the founder run every study personally — if the quarter is full you are told the next one, not sold a thinner study.
A redacted sample of a completed Feasibility & Investment Case is available on request — ask for it when you start a project. None is reproduced on this page: a sample worth reading carries a real client’s numbers, and those are shown only with that client’s consent, never reconstructed for a web page.
- Not a lease legal opinion — that stays with your lawyer, coordinated by GGB.
- Not statutory design or engineering — licensed professionals within their appointment.
- Not a licence application, and not a promise about how the authorities will decide one — the pathway is read and sequenced, never obtained.
- Not concept creation, brand design or a menu — the study tests the concept you bring; those are scoped separately if the answer is "go".
- Not a promise the answer is "go" — a stop that saves the capital IS the product working.
A "go" flows straight into the full Restaurant Genesis mandate — concept, design, build, people, launch — with the feasibility work carried forward, never repeated. A "revise" reshapes the project while it is still cheap to reshape. A "stop" is capital saved and honestly said.
Start with the qualification application