Food cost cut from 44% to 29%; average daily sales rose from AED 6,000 to AED 14,000.
At Parco Group's Jebel Ali operation, food cost was running at 44% — margin lost on every cover. Over a 120-day reset, GGB rebuilt purchasing, portioning, menu pricing and waste control and brought food cost to 29%. With margin under control, the focus moved to the top line: across nine months, average daily sales rose from AED 6,000 to AED 14,000 — the same kitchen and team, under disciplined P&L control.
“Highly recommended, we have signed retainership for all our restaurants including Parco, Sameer, Rolls and Tea, Nakshatra and others.”
Abdul Haseeb · Executive Director, Parco Group
Past result, documented and published with written consent — not a promise.
Food cost
44% 29%
−15 pts over 120 days
Average daily sales
AED 6,000 AED 14,000
+133% over 9 months
The intervention, in sequence
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Day 0 · diagnostic
Food cost read at 44% — margin lost on every cover, outlet by outlet.
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120-day reset
Purchasing, portioning, menu pricing and waste control rebuilt — food cost brought to 29%.
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Months 3–9 · under control
With margin held, focus moved to the top line: average daily sales rose from AED 6,000 to AED 14,000 — same kitchen, same team.