Going direct isn't free — it swaps aggregator commission for your own fleet cost. Enter your numbers
and see the true cost of each channel and the order volume at which direct ordering finally beats the
aggregator. Confidential.
Aggregator commission vs your own direct-fulfilment cost — fleet, fuel and gateway — compared per order, honestly.
02
Break-even order density
The monthly direct-order volume at which running delivery yourself actually starts to beat the aggregator.
03
An honest verdict
Whether to grow direct ordering, renegotiate commission, or stay on the aggregator at your current volume.
A turnaround, documented
We don't trade on logos. We show you the numbers.
One named, documented engagement — published with the client's consent — then the method we
hold every engagement to. Other outcomes stay confidential until we walk you through them.
This is the turnaround shape itself: food cost at 44% brought to 29% in a 120-day reset — purchasing, portioning, menu pricing and waste control rebuilt — and then the top line, with average daily sales more than doubling over nine months on the same kitchen and team.
Verified · named with consent
Parco Group
Multi-outlet restaurant group · Jebel Ali, Dubai
Named & consented · cleared 2026-07-05
Food cost
44%→29%
−15 pts · 120 days
Average daily sales
AED 6,000→AED 14,000
+133% · 9 months
At Parco Group's Jebel Ali operation, food cost was running at 44% — margin lost on every cover. Over a 120-day reset, GGB rebuilt purchasing, portioning, menu pricing and waste control and brought food cost to 29%. With margin under control, the focus moved to the top line: across nine months, average daily sales rose from AED 6,000 to AED 14,000 — the same kitchen and team, under disciplined P&L control.
AH
Abdul Haseeb
Executive Director, Parco Group
“Highly recommended, we have signed retainership for all our restaurants including Parco, Sameer, Rolls and Tea, Nakshatra and others.”
— Abdul Haseeb, Executive Director, Parco Group
No — and that is the trap. Going direct swaps aggregator commission for your own fulfilment cost: riders, fuel, maintenance and a payment gateway. At low order density that is often dearer than the aggregator, whose fleet cost is spread across thousands of restaurants. This tool compares both channels per order and finds the volume at which direct actually pays.
What is "break-even order density"?
The monthly direct-order volume at which your fixed fleet cost is spread thinly enough that direct delivery costs less than the aggregator. Below it, the aggregator is cheaper; above it, direct wins. It is the number that decides whether building a fleet is worth it — read the economics in our delivery aggregator guide.
Does GGB help fix this?
Yes — Delivery Margin Recovery is part of the Turnaround system: channel mix, pricing, packaging and a direct-ordering plan built around your real break-even, founder-led, across the UAE and GCC.
GGB