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GGB Consulting
العربية

Free tool · Turnaround

When does going direct actually pay?

Going direct isn't free — it swaps aggregator commission for your own fleet cost. Enter your numbers and see the true cost of each channel and the order volume at which direct ordering finally beats the aggregator. Confidential.

How would you run delivery direct?

2% gateway · owner-confirmed, editable

Want the economics behind the numbers? Read: what Talabat and Deliveroo really cost your margin.

01

The true cost of each channel

Aggregator commission vs your own direct-fulfilment cost — fleet, fuel and gateway — compared per order, honestly.

02

Break-even order density

The monthly direct-order volume at which running delivery yourself actually starts to beat the aggregator.

03

An honest verdict

Whether to grow direct ordering, renegotiate commission, or stay on the aggregator at your current volume.

Results, measured

We don't trade on logos. We show you the numbers.

One named, documented engagement — published with the client's consent — then the method we hold every engagement to. Other outcomes stay confidential until we walk you through them.

Verified outcome

Parco Group

Multi-outlet restaurant group · Jebel Ali, Dubai

Named & consented · cleared 2026-06
Food cost

44% 29%

−15 pts · 120 days
Average daily sales

AED 6,000 AED 14,000

+133% · 9 months

At Parco Group's Jebel Ali operation, food cost was running at 44% — margin lost on every cover. Over a 120-day reset, GGB rebuilt purchasing, portioning, menu pricing and waste control and brought food cost to 29%. With margin under control, the focus moved to the top line: across nine months, average daily sales rose from AED 6,000 to AED 14,000 — the same kitchen and team, under disciplined P&L control.

Abdul Haseeb

Executive Director, Parco Group

Read the full Parco Group case study →

The four axes we hold every engagement to

Food cost %

Theoretical vs actual, by item and by outlet — usually the fastest margin to recover.

Quantified per engagement

Labour vs sales

Productivity per shift measured against revenue, not a blanket headcount cut.

Quantified per engagement

Delivery economics

Channel mix and menu pricing rebuilt around real aggregator commission.

Quantified per engagement

Payback

Every intervention measured against the capital and the time it takes to return.

Quantified per engagement
See how we measure results Ask for a result relevant to you →

Questions

Doesn't going direct just save the commission?
No — and that is the trap. Going direct swaps aggregator commission for your own fulfilment cost: riders, fuel, maintenance and a payment gateway. At low order density that is often dearer than the aggregator, whose fleet cost is spread across thousands of restaurants. This tool compares both channels per order and finds the volume at which direct actually pays.
What is "break-even order density"?
The monthly direct-order volume at which your fixed fleet cost is spread thinly enough that direct delivery costs less than the aggregator. Below it, the aggregator is cheaper; above it, direct wins. It is the number that decides whether building a fleet is worth it — read the economics in our delivery aggregator guide.
Does GGB help fix this?
Yes — Delivery Margin Recovery is part of the Turnaround system: channel mix, pricing, packaging and a direct-ordering plan built around your real break-even, founder-led, across the UAE and GCC.
Recover my delivery margin Call +971 50 346 0478
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