Read timing, covers, mix and handoffs beside the weekly P&L.
02
Rank
Put money before noise.
A read across food, labour, rent and delivery commission — ranked by the money each is costing you per month.
03
Baseline
Define the first review point.
Record the current position before changing owners, dates or controls.
The intervention
Sequence the reset around impact, owners and dates.
The standard offer is a structured 90-day programme. Parco's documented outcome followed a separate 120-day operating reset.
02
90-day reset plan
The fixes sequenced by impact and effort, with owners and dates. The biggest leaks first.
03
Cost & menu re-engineering
Supplier renegotiation, portion and recipe control, and a menu re-built around margin and mix.
Engagement anchorFrom AED 95,000 indicative — scoped per engagement
FloorP&L
Stabilisation · founder involvement
Make the new discipline survive the engagement.
Weekly P&L review keeps the numbers visible. Dayaparan leads premium engagements personally, applying judgement where the shift and commercial model meet.
Capabilities that ride inside the engagement — not services sold beside it.
Leadership search advisory
Many turnarounds stall on the same finding: the operation needs a different operator. Within a turnaround engagement, GGB advises the search and assessment of replacement operating leadership against the recovery plan’s numbers. Advisory inside the engagement; not a standalone recruitment service.
Revenue marketing
When the cost side is under control, the demand side is rebuilt with the same discipline — channel mix, direct-vs-aggregator balance and offers that recover margin instead of buying empty volume. Delivered within the turnaround engagement — not a standalone agency retainer.
Documented reset · Parco Group, Jebel Ali — named with consent
How a 44% food cost became 29% — and stayed there.
Day 0 · the read
Food cost at 44%
Margin lost on every cover — visible outlet by outlet once the numbers were put side by side.
The 120-day reset
Four levers, rebuilt
Purchasing · portioning · menu pricing · waste control — brought food cost to 29% against the prime-cost ceiling.
Months 3–9 · held under control
AED 6,000 → 14,000 daily sales
With margin disciplined, the same kitchen and team took the top line up — evidence reviewed weekly, drift caught in days.
Past result, documented and published with written consent — not a promise. Read the full case
Losing money right now?
Skip the reading — take the 72-hour triage. A sixty-second severity read against the
structural red-lines, and rescue requests are read first.
Struggling venues rarely lack effort — they lack diagnosis. Cutting the wrong cost, discounting the wrong menu, changing the wrong thing first: each instinct-led move spends runway the turnaround needed. Transformation starts where the leak actually is, or it is redecoration.
Cost cuts that amputate revenue instead of waste
Menu changes made without margin arithmetic
A rescue window spent on cosmetics while prime cost burns
Controls installed after the cash is gone
GGB development framework·position on the Restaurant Genesis system
The methodsequence and control — dates are scoped per project, never promised here
01
Numbers before opinions
The audit reads the P&L before anyone’s theory gets airtime.
02
Biggest leak first
Sequence by dirham impact, not by comfort.
03
Surgery, then controls
Fix the wound, then install the instruments that keep it closed.
04
Hold the ground
The weekly command rhythm is the difference between a bounce and a recovery.
The proofregister-traced — never a stock claim
The transformation discipline is documented, named and consented where consent exists:
The estate’s one named engagement — the consented Parco Group turnaround on /results/parco-group — carries its quantified claims with the client’s written consent. The operating controls this door installs are the same instruments evidenced on file: the 2013 prime-cost workbook lineage on /work and the fixtured diagnostic engines across this estate. Every other engagement stays anonymised by design.
The decisions this createsgates, not vibes
GATEDiagnosis accepted — the leak list is the agenda
GATEMenu-surgery sign-off on the arithmetic
GATEControls live — the weekly rhythm running
GATERecovery review — hold, extend, or hand back
Transformation runs as the 120-day reset. The free Profit Leak Audit is the honest first step — the engagement starts from your numbers, not from a pitch.
Turnaround — 120-day resetFrom AED 95,000indicative — scoped per engagement