GGB Cost-Optimised Pricing Makes Restaurants. Reckless Pricing Quietly Unmakes Them.
A founder's case that a Dubai menu priced upward from recipe cost through the published bands — with VAT, commission and occupancy in the arithmetic — builds a restaurant that lasts, while pricing to the neighbour, discount-led launches and round-number menus quietly take it apart. Worked, illustrative, checkable.
Thesis — In Dubai, a price built upward from recipe cost through the published bands — with VAT, aggregator commission and occupancy in the arithmetic — builds a restaurant that lasts; pricing to the neighbour, discount-led launches, platform promotions and round-number menus quietly take the same restaurant apart, one plate at a time.
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