GGB When Ingredient Prices Rise and Sales Fall: The Restaurant Squeeze Playbook
Dubai food inflation at 8.05%, the FAO index up 5.8% in a year, freight about three times its 2023 level, and fewer covers. The order of operations for a restaurant caught between rising ingredient prices and falling sales: what to re-cost, shorten, flex and never cut, with the arithmetic on the published bands.
Thesis — A restaurant squeezed between rising ingredient prices and falling covers survives by sequence, not by slashing: re-cost first, shorten and reprice by evidence, flex labour to the hour, take the invisible savings before the visible ones, and never cut the things that bring the guest back.
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