Delivery-specific pricing is one lever, and many operators use it, but it is not the whole answer. Price too high and you lose the orders; price on instinct and you may still not cover the true cost stack. The more durable fixes are negotiating the tier you are actually on, deciding your marketplace-versus-own-channel mix deliberately, engineering a delivery menu that travels and protects margin, and moving repeat customers onto ordering you own.
From Aggregator Economics 2026: What Delivery Really Costs in the UAE, KSA and India — the full reading, with the method behind this answer.