GGB Take the order value, subtract commission, packaging and the cost of any promotion, discount or ads share, then subtract food cost — and look at what is left per order, on the delivery channel alone. Most operators only ever see a blended number that mixes dine-in and delivery together, which hides the problem. Margin has to be read by channel, weekly, before you can fix it.
From Aggregator Economics 2026: What Delivery Really Costs in the UAE, KSA and India — the full reading, with the method behind this answer.