GGB It is your decision, and it should be made before a lease is signed, not after. Mainland licensing runs through the Department of Economy and Tourism; a free zone runs through that zone’s own authority, with its own rules on where you can trade and what the premises must be. GGB lays the two out against your concept — where the customers are, what the premises allows, how the licensed activities line up — so the trade-offs are written down before you commit. The licence itself is decided by the authority you apply to.
From Restaurant Business Setup in Dubai — the full reading, with the method behind this answer.