GGB Because a delivery-only kitchen sells almost entirely through third-party apps, and the commission comes straight off the top of every order. A dish that looks profitable on a spreadsheet can lose money once that cut and the packaging are applied, and a small change in average order value or commission rate swings the whole model because it lands on every order, every day. The true per-order margin after commission is the single most important number in the business.
From Cloud Kitchen Consultant in Dubai — the full reading, with the method behind this answer.