GGB To a degree, yes — where an item sits, how it is described and whether it is visually anchored all nudge ordering. But layout is a multiplier on a sound menu, not a substitute for one. It is worth doing well and not worth over-claiming: feature your genuinely profitable dishes, keep the design clean, and don't expect typography to rescue weak unit economics.
From Menu Engineering: How to Price a Restaurant Menu for Profit — the full reading, with the method behind this answer.