Is a growing Dubai market enough reason to open or expand?

No — and believing so is how boom periods produce their own casualties. A rising market raises revenue potential and raises competition, rents and staffing costs at the same time. Growth rewards operators whose unit economics already work and punishes weak models faster, because every input gets bid up. Enter or expand on evidence: a costed model, a site tested against realistic revenue, and controls that survive volume.

From Dubai Is Set for a Big Cycle. Most Owners Will Watch It Happen to Someone Else. — the full reading, with the method behind this answer.