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You have 47 items. Some sell well. Some don’t. But you don’t know which are making money versus keeping you busy.
That signature dish everyone loves? Might be costing you 45% food cost. Those “boring” sides? Might be your most profitable items.
Your menu is either your primary profit driver or your biggest margin leak. Right now, you don’t know which.
We classify every item: Star, Puzzle, Plowhorse, Dog. Then re-engineer—repositioning, repricing, redesigning—to guide guests toward high-profit items naturally.
Combined with exact recipe costing and kitchen SOPs, we drive your gross margin up 5-10 percentage points.
FROM THE PRINCIPAL
“In 28 years, I’ve never seen a menu that couldn’t improve by at least 5 points. The secret isn’t raising prices— it’s understanding which items your guests love that also make you money, then making those items impossible to miss.”
— P. Dayaparan, PMP | Founder, GGB Consultancy
| Category | Popularity | Profit | Strategy |
|---|---|---|---|
| ★ Stars | High | High | Promote & Protect |
| Plowhorses | High | Low | Re-engineer Cost |
| Puzzles | Low | High | Promote More |
| Dogs | Low | Low | Remove or Revamp |
| Metric | Before | After | Change |
|---|---|---|---|
| Food Cost | 34% | 26.8% | -7.2 pts |
| Menu Items | 62 | 48 | Simplified |
| Annual Profit Impact | — | + AED 180K | ↑ |
“GGB found AED 180,000/year in profit we didn’t know we were leaving on the table.” — Owner who reduced food cost by 7.2 points
[View Full Case Study →]
| OPTION 2 — SPEAK TO THE PRINCIPAL | OPTION 1 — RUN YOUR NUMBERS FIRST |
|---|---|
| For comprehensive menu re-engineering | Start costing your top items |
| Present Your Situation → | Run Your Numbers → |
| +971 50 346 0478 | Recipe Cost Calculator Template |
WhatsApp (Menu): +971503460478
A: No. Pricing is one lever. Greater gains often come from portion optimization, ingredient swaps, layout redesign.
A: Yes—beverages often have more profit opportunity.
A: Menu engineering from AED 18,000. Multi-outlet: AED 35,000-55,000.
A: Yes. Single-concept menu engineering from AED 18,000.
+971503460478
+971 50 346 0478
daya@ggb.consulting
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