# GGB Consulting

> Founder-led F&B advisory. GGB builds profit-controlled restaurants, cloud kitchens and franchise
> systems for operators across Dubai, the GCC, India and Singapore — from launch to turnaround to
> scale, with P&L discipline and AI-enabled operating control.

## The four doors
- [Launch](https://ggb.consulting/launch): open a restaurant or cloud kitchen — feasibility, licensing, kitchen layout, menu engineering, pre-opening SOPs, projected P&L.
- [Turnaround](https://ggb.consulting/turnaround): a restaurant losing money — a Profit Leak Audit (food cost, labour, rent, delivery commission) and a structured 90-day reset.
- [Franchise](https://ggb.consulting/franchise): franchise or scale one proven outlet into an investable, documented system across the GCC, India and Singapore.
- [Systems & AI](https://ggb.consulting/systems): the GGB HO Control System — head-office reporting, POS integration and AI-assisted operating control for multi-outlet groups.

## The GGB Command Matrix
- [Command Matrix](https://ggb.consulting/systems/command-matrix): the operating-control layer behind restaurant groups — five operating-health domains (Margin Integrity, Operating Control, Founder-Independence & Resilience, Scale Readiness, Demand & Retention), each with the systems and diagnostics that install control across every outlet.
- [Operating Standards Infrastructure](https://ggb.consulting/systems/operating-standards-infrastructure): HACCP, food safety and SOPs built as documented, auditable, trained infrastructure — so an outlet runs to standard without the founder in the room.

## Free tools
- [Diagnostic Command Report](https://ggb.consulting/tools/diagnostic-report): the unified operating-health read — every diagnostic you run rolls into one 0–100 score across five domains (Margin Integrity, Operating Control, Founder-Independence & Resilience, Scale Readiness, Demand & Retention), computed on your device, never stored. Bands: critical <50 · at-risk 50–69 · stable 70–84 · strong 85+.
- [Profit Benchmark Explorer](https://ggb.consulting/profit-benchmark): compare your cost lines against typical GCC operating bands.
- [Profit Leak Audit](https://ggb.consulting/profit-leak-audit): enter five numbers, see your restaurant's top three profit leaks and estimated monthly impact.
- [Break-Even Calculator](https://ggb.consulting/break-even): the monthly revenue and covers per day you need to cover costs, plus your margin of safety.
- [Menu Engineering Matrix](https://ggb.consulting/tools/menu-engineering-matrix): classify each dish into stars, plowhorses, puzzles and dogs by popularity and volume-weighted contribution margin, see the matrix, and get an indicative recoverable-contribution estimate.
- [Delivery Margin Recovery](https://ggb.consulting/tools/delivery-margin-recovery): a two-channel comparison — aggregator commission vs your real direct-fulfilment cost (fleet + fuel + gateway) — whose headline is the break-even order density at which running delivery direct actually beats the aggregator. A Margin Integrity diagnostic that feeds the unified Command Report.
- [Labour Productivity](https://ggb.consulting/labour-productivity): sales per labour hour and labour cost as a share of revenue, with where the line should sit.
- [Cloud Kitchen ROI](https://ggb.consulting/cloud-kitchen-roi): model a cloud-kitchen's net margin and payback period.
- [Franchise Readiness Score](https://ggb.consulting/franchise-readiness): score how investable and documented your concept is for franchising.
- [HO Control Diagnostic](https://ggb.consulting/ho-control-diagnostic): a multi-outlet head-office control self-assessment for groups of three or more.
- [Tech Stack Audit](https://ggb.consulting/tools/tech-stack-audit): a vendor-neutral decision-latency read — does your POS, inventory, accounting, reporting and approvals architecture give head office real-time control across every outlet, or leave it flying blind? Eight systems scored, with the integration to install next. An Operating Control diagnostic that feeds the unified Command Report.
- [Guest Demand & Retention Loop](https://ggb.consulting/tools/guest-retention-loop): do you own your demand or rent it? A demand-ownership read across eight consent-based controls — repeat rate, consented guest-data capture, direct-channel demand, dormant win-back, demand concentration, customer-lifetime-value awareness, the feedback loop and ethical review requests — with the consented systems to install next. A Demand & Retention diagnostic that completes the unified Command Report; diagnostic only, never outbound/CRM/review tooling.
- [Restaurant Digital Twin](https://ggb.consulting/twin): describe one restaurant in ten numbers and fly a living monthly P&L + 12-month cashflow model of it — lever the menu price (with a stated −0.6 elasticity), food-cost points, labour points, delivery mix, aggregator commission and marketing spend, and watch the operating profit, break-even and cumulative cashflow respond. Every projection is a seeded Monte Carlo RANGE (P10–P90), computed entirely on the visitor's device; indicative model, never a promise. Unscored — it supplements the Command Report as a model read.
- [Outside-In Review Read](https://ggb.consulting/tools/outside-in): paste your public reviews (Google/TripAdvisor/Zomato text) and read what your guests already said — classified into six fixed operational themes (speed of service, consistency, value perception, staff, cleanliness, demand signals), each requiring verbatim evidence, mapped onto the five operating-health domains by a fixed published mapping. Indicative signal from public reviews, processed transiently (never stored), capped 3/hour/visitor; classification, never a score.

## Insights
Founder-grade, evidence-based operator guides at https://ggb.consulting/insights

### The cost of opening — by market
- [How to Open a Restaurant in Dubai](https://ggb.consulting/insights/how-to-open-restaurant-dubai): the operator's step-by-step launch guide — feasibility, licensing, kitchen, menu economics.
- [Dubai Restaurant Licence Cost](https://ggb.consulting/insights/dubai-restaurant-licence-cost): the real cost categories of opening in Dubai, and what actually decides survival.
- [Abu Dhabi Restaurant Licence Cost](https://ggb.consulting/insights/abu-dhabi-restaurant-licence-cost): opening costs in the capital — ADDED, ADAFSA, Tawtheeq — and the two numbers that decide survival.
- [Sharjah Restaurant Licence Cost](https://ggb.consulting/insights/sharjah-restaurant-licence-cost): opening costs in Sharjah, including the dry-emirate economics most operators miss.
- [Saudi Arabia Restaurant Licence Cost](https://ggb.consulting/insights/saudi-arabia-restaurant-licence-cost): opening in the Kingdom — MOMRAH, SFDA, MISA — and how Saudization reshapes the labour line.
- [Qatar Restaurant Licence Cost](https://ggb.consulting/insights/qatar-restaurant-licence-cost): opening in Doha — a small, concentrated, high-rent market where site and structure carry outsized weight.
- [Singapore Restaurant Licence Cost](https://ggb.consulting/insights/singapore-restaurant-licence-cost): opening in Singapore — ACRA, SFA, URA — a precise regime with some of the region's highest rents.
- [India Restaurant Licence Cost](https://ggb.consulting/insights/india-restaurant-licence-cost): opening in India — FSSAI, GST, Shops & Establishment — and the state-by-state multi-licence maze.

### Prime-cost economics & the P&L
- [Restaurant Prime Cost: The 60-65% Ceiling](https://ggb.consulting/insights/restaurant-prime-cost): why food and labour read together, the ceiling that decides survival, and how to read it down the P&L.
- [How We Measure a Restaurant](https://ggb.consulting/insights/how-we-measure): the four diagnostic axes GGB reads every restaurant by — food cost, labour, delivery economics, payback.
- [Restaurant Profit Margins in the UAE](https://ggb.consulting/insights/restaurant-profit-margins-uae): the healthy cost structure (food, labour, rent, delivery) and where margin leaks.
- [Restaurant Food Cost Control](https://ggb.consulting/insights/restaurant-food-cost-control): theoretical vs actual food cost and how to close the variance.
- [Restaurant Lease and Fit-Out](https://ggb.consulting/insights/restaurant-lease-fit-out): the rent-to-revenue ceiling, the clauses that sink operators, and the fit-out trap.
- [Restaurant Staffing Cost Per Head](https://ggb.consulting/insights/restaurant-staffing-cost-per-head): the real loaded cost per head, WPS and visas, and labour inside prime cost.
- [Why Restaurants Fail](https://ggb.consulting/insights/why-restaurants-fail): the structural reasons operating restaurants close, told honestly from the turnaround chair.
- [Delivery Aggregator Economics](https://ggb.consulting/insights/delivery-aggregator-economics): what aggregator commission really costs your margin, by channel.
- [Menu Engineering for Profit](https://ggb.consulting/insights/menu-engineering-restaurant-profit): the stars/plowhorses/puzzles/dogs matrix and pricing for contribution margin.

### Launch, franchise & systems
- [Cloud Kitchen Setup in Dubai](https://ggb.consulting/insights/cloud-kitchen-setup-dubai): costs, licensing and the delivery-margin economics of a delivery-only kitchen.
- [Restaurant Startup Mistakes in Dubai](https://ggb.consulting/insights/restaurant-startup-mistakes-dubai): the most expensive first-timer mistakes, and how to avoid them.
- [HACCP Certification in Dubai](https://ggb.consulting/insights/haccp-certification-dubai): requirements, timeline and the certification process.
- [How to Franchise Your Restaurant in the UAE](https://ggb.consulting/insights/how-to-franchise-restaurant-uae): the readiness framework — proof, unit economics, documentation, rollout.
- [Choosing a Restaurant POS](https://ggb.consulting/insights/best-pos-systems-dubai-restaurants): the selection criteria that actually matter for a GCC operator.
- [AI in Restaurant Operations](https://ggb.consulting/insights/ai-restaurant-operations-uae): where AI and automation genuinely help a multi-outlet operator — and where they don't.

## Proof & evidence standards
- [Results & how we classify proof](https://ggb.consulting/results): every claim on the site is classified by evidence type — Consented Named Outcome, Anonymised Method-Case, Method-Proof Worked Example, or Founder Track Record. The classification system itself is published; nothing is fabricated.
- [Parco Group case study](https://ggb.consulting/results/parco-group): the named, consented engagement — food cost 44% → 29% in a 120-day reset; average daily sales AED 6,000 → 14,000 over nine months, same kitchen and team.
- [Sample Command Report](https://ggb.consulting/results/sample-command-report): a fully-worked, clearly-labelled method example of the unified diagnostic.

## Founder
Dayaparan P. — 28+ years hospitality leadership, PMP, branded-resort background.

## Track record
45+ F&B concepts developed and launched · 300+ project engagements across 28+ years. Counting methodology: https://ggb.consulting/about#counting-methodology

## Contact
Call or WhatsApp +971 50 346 0478 · Dubai, UAE (Sun–Thu 9:00–18:00 GST).